October 14, 2014 The right source can make a huge difference – between a good and great story.  Honing people-finding research skills will make you a better reporter.  Let’s take a look at this piece by Metro reporter, Rachel Swarms at The New York Times.  She reported on the death of a woman who died in her car.  In this article, Swarms talks about how ‘getting the story wasn’t easy.   Reference USA   U.S. Standard White Pages: searches all phone listings. Updated annually U.S. New Movers/Homeowners: searches forwarding addresses supplied to U.S. postal service. Updated every three months. U.S. Consumers/Lifestyles: searches marketing info that private companies provide to the Postal Service. Sometimes has cell numbers. Use it to find neighbors of your subject.   Social Media:  What is…